Designing ability - This makes sense. A good sense about color and taste can play the key role to design an attractive website. But you must be familiar with Photoshop or coral in order to create a great design.
Understanding of Web Navigation Layout- Navigation is a very important thing. Proper implementation of a web design layout can take a visitor to the business page easily, on the other hand, poor navigation can cost a potential patron because improper navigation layout can make your visitor get easily confused and it might be the last time that they might visit your site.
HTML - you need basic HTML knowledge to create a successful website.
Marketing knowledge - The competition is tough out there and your site must have the quality to stand tall in the competition. It’s important that you have a good grasp about internet marketing so that you can implement them from the designing stage in order to create a great web site.
Now if you don’t have the knowledge to design your website on your own, then you can hire web design firms or freelance designers. Normally, web design firms charge a high rate. That’s why it’s also a good option to look for freelance designers, but where to find them? See, there are several freelance jobs website in the internet. You can start your search there, where you’d be able to find freelance programmers, designers, content writers, seo specialists and more.
They normally charge less because most of them stay in countries where the currency ratio is 6:1, which means 1$ in U.S. is equal to 6$ in their country. So paying them 6$ an hour would be equivalent to paying 36$ an hour in the U.S. This is a very good monetary advantage but there are other problems too. As they are freelancers, there is no guarantee that they will produce an outstanding piece of work all the time. This is kind of a step back because it’s mandatory for web design companies to constantly keep the quality of their work at a high standard as they have a brand to uphold and promote.
So it’s not always about the money, it’s up to you whether you would want to go for cheaper options or hire a web design firm who will create an outstanding website for you. Remember that your goal is to come up with a site which can represent your company’s brand and fetch potential traffic.
About the Author
Dan, apart from being an experienced web designer, is a also a freelance article writer. He enjoys writing articles about Ecommerce Web Design , e-commerce solutions, website design, etc.