SEO or search engine optimization is surely the single most important factor that you need to consider when building up a website or blog; because, this is the way most of your traffic is going to find you – through search engines!
Basically, there are two kinds of SEO; namely: Off-site and On-site SEO. For now let’s just focus on On-Site SEO. These are the practices followed by the website designers and developers so as to ensure that the search engines could easily index them and at the same time, rank them well for whatever the website focuses on.
As already mentioned these practices just focus on the development part and coding of the entire website. If at all you don’t focus on On-Site SEO then there’s a high probability that most search engines such as Google, Bing and Yahoo in addition to the many others won’t index your site and therefore a huge source of traffic and sales is lost.
On that note, let’s take a look at some of the best On-site SEO practices that you could apply in order to benefit from search engine traffic:
As we all know, search engines crawl your website and index all the text as that’s the part the algorithms can read. Therefore, the text on your website needs to be comprehensive and at the same time focused on a specific topic. Moreover, you would need to make sure that whatever you write is based on a few terms known as keywords. However, overdoing this practice could also lead to negative results. Therefore, make sure that you maintain a balance between SEO and your readers as you need your website to cater to the needs of people.
Proper placement of keywords and key phrases
Once you’ve written great articles, the next thing that you need to focus on is utilizing it in the best way possible. Your keywords should be present in heading tags such as H3 and so on. Therefore, you need to know basic HTML even if you’re just writing content for the site.
Use tags well
Tags are a great way to increase user activity on your website and this is a great way to give your website a boost on the SERP’s as well; because, the better your bounce rate the higher your rankings. Therefore, you need to make sure that you use tags to your benefit and implement them in the HTML/XHTML of your website without fail.
Use meta tags
Even though meta tags don’t have as high a priority as they used to in the previous times, many experts still stress on maintaining them as they are a great way to help the search engines figure out what your website or blog is focused on. So, try to place your keywords in your Meta tags.
Keep the content unique
This is one of the most important factors to help your website rank well. Search engines don’t want to see the same content on every site right? That’s the reason you need to write fresh articles for all your pages. Copying content from one of your website to the other too would result in a negative effect on both of them. Hence, keeping your website fresh and unique is the best way to ensure you rank well on the SERP’s.
About the Author
Abhishek, As a SEO consultant, works with a number of suchmaschinenoptimierung zürich companies. He writes on a range of topics and in his free time he likes to travel and explore new places.