Any theme will have two types of users. First is the online shopper browsing through an online store, a user who experiences the benefits of the theme from an aesthetic and usability point of view. The other type is you: the creator of e-commerce websites and online store designers who actually take part in the making of the theme.
The great thing about Magento themes is that it offers users an application, or a platform, that is so easy to use and flexible that they do not have to worry about anything other than creating plans for their store online. In fact, with Magento themes, the sky is the limit.
Unlike other themes, Magento themes are designed to enhance the look and feel of an online store. Not only will this give the online store a new and unique design; the themes can also be leveraged to offer greater promotional and marketing power. With premium Magento themes, users can create their own customized product info page on a per-category or per-product basis.
Moreover, Magento themes enable loading of multiple themes and looks. This means that users can now seamlessly interchange between the default store design and an event- or season-specific design.
Magento as a platform is also incredibly easy to use and customize. It includes complete object-oriented programming, which enables immediate access via template tags and from any template file. Since Magento themes are rich in features, users will not have to be dependent on a programmer to complete simple tasks. In fact, Magento has a huge network of expert community members, which means that users do not have to worry about where to look for guidance when designing their online store.
Magento also has a modular backend that comes with a modular template system. Which makes it a breeze to work with. This ensures that users do not require a lot of HTML to work at a single time. This also means there is less confusion, less code stuff, less administration – thereby enabling designers and other users to focus on other important things for their site or online store, like managing their product catalog or implementing new promos and special offers.
That, ultimately, is what differentiates Magento from all the other e-Commerce platforms today.