As an open source e-Commerce platform, the Magento themes come with various built-in capacities that go into building an online shop. It is a fact that online businesses are thriving more than ever and entrepreneurs are on the lookout of new applications to customize their online businesses, and Magento is one of them.
Features of Magento Themes
A skilled web developer can succinctly create customized Magento themes containing the following features:
1. Store Management:
Online product stores calls for accurate inventory keeping and management which the Magento themes can easily handle, giving the business owner import and product export data, tax calculations as per locations and other attributes.
2. Efficient Customer Service:
The Magento themes have inbuilt customer service options such as comprehensive order tracking, detailed customer accounts, contact us forms and customized emails. All these factors enhance the interaction level between the buyer and the seller, which undoubtedly helps all the parties involved.
3. Cataloging and Browsing:
The Magento themes make it easier for both the seller and buyer to catalog the products and browse them on the buyer’s end. This includes options for leaving reviews, wish lists, advanced product filtering system and display of multiple images for the same product.
4. Checkouts and Payments:
Secured payment gateway systems are a prime concern for online sellers because without the safety net of convincing a buyer of the e-Commerce platform’s legitimacy, it is nearly impossible to bring any sales. Hence, the Magento themes provide SSL support and the use of different payment systems like PayPal, Google Checkout, Money Orders, Authorize.net, ePay, eWay, Cybersource and Credit Cards.
5. Promotional Tools:
Magento based e-Commerce platforms are optimized to generate promotional coupons and vouchers to enhance conversion ratio. All one needs are the details and the inbuilt tool converts it into discount coupons and vouchers.
6. SEO & Analytics:
Before an e-Commerce platform even begins to use Google AdWords and Facebook Ads, Magento themes are so designed to make the website search engine friendly, with complete Google sitemap support as well as Google analytics tracking. The internal SEO systems increase the scalability of the e-Commerce business.
7. International Exposure;
Just because your website is functioning in Hawaii, it is not essential that the business will be restricted to Hawaii only! The Magento themes come preloaded with a list of countries to which you choose to ship products along with enabling the users to register themselves. Further, the themes support international currency system, which means that even if you are operating in USD rates, an Indian buyer can still pay in INR and you will receive the funds in USD. The themes also support multiple languages.
Free vs. Paid Magento Themes
One can find both free and paid Magento themes online. Even though the free ones are resourceful but if you are serious about your e-Commerce business, you need to buy a paid one because only a paid one can be customized with the above features and more. The paid customized themes are more professional, stamped with the business image.
Endnote
In the end, I can only say that the Magento themes are wonderful for starting your e-Commerce ventures. Experiment with free Magento themes but later, either buy or hire a professional Magento web developer to get customized themes.
About the Author
Chitraparna Sinha is a professional blogger, web content developer and presently, she is a marketing associate with an android application development company that builds amazing apps. Agiliq.com builds bespoke apps with Django, Python and JavaScript technologies.
