The days before SEO
In the days before the internet, advertisers used to use billboards to reach their targeted audience. They selected billboards based on their demographics’ location, age, marriage and economic status. Advertisers wanted to optimize their product’s image so that it could be viewed by and eventually consumed by as many potential buyers as possible. In today’s world of internet marketing and instant information, businesses are still trying to advertise their products to as many people as possible. The only difference is that the methods have changed. Instead of clunky billboards and pages in books and magazines, businesses have increasingly turned to using the power of the internet.
How SEO works
In order to get people to buy your product, it has to be part of their online experience. This effect is done by utilizing a process called Search Engine Optimization, or SEO. In order to maximize SEO, businesses choose the few words that are associated with their business and potential customers. These words are chosen carefully to make sure that they are used in the everyday vocabulary in association with their product. Once your business has determined which keywords are most important, it’s time to use them strategically. Keywords are coded into tags on business websites, placed in links to your product, and used in social media in association with your product. In a way, your business will make those keywords become a “brand” of sorts that represents your product. When potential consumers look up that keyword, or use it in any type of search, your business now will have a higher ranking and pop up as a result sooner. This creates a mental association in the minds of your consumers and makes them that much more likely to click on your links and eventually buy your product. Social networks such as Facebook specialize in SEO. Facebook uses algorithms to associate certain keywords with certain users. If your business is associated with one of those keywords, your advertisements and links will show up on their Facebook pages as a product they might enjoy.
It’s easy to see why SEO is such a vital part of any business’s success. In today’s market, it’s important to tap into the power of the internet to gain new consumers. SEO will brand your business and promote your products to potential customers. Make the right choice and make sure your business is SEO ready.
About the Author
This post is written by Donald, he works at myoutdesk. You can hire efficient virtual assistants at Myoutdesk.com.