Many online business owners are opting for e-commerce sites to sell their products or services. Most of them think that it is quite simple to develop such sites. All one needs to do is select the products to be sold, display their images on the web page, and sit back relaxed, and watch the dollars rolling in!
If you are thinking along such lines, then you are gravely mistaken. You are only building castles in the air! This is one reason many such sites have failed. In this article, we will therefore highlight some of the common blunders committed while creating an e-commerce website design.
Poor Shopping Cart
An online store will underperform if the shopping cart has poor functionality. Why do people opt for online shopping? It is simply because they want to shop from the comfort of their home or office without having to visit a departmental store physically. With a poor shopping cart or payment gateway, do you think your customers will have a pleasing experience? No way.
For example, you are looking for books on classics and mystery, you find that that the books displayed are not categorized according to genre. What happens? You simply end up wasting time without making a single purchase. Next, you try to search by author name but that, too, gives unsatisfactory results. You get frustrated, unable to make the required purchase, then leave the site.
The same thing can happen to your users if they find it impossible to find the products they want. To avoid such situations, make sure you get it designed by a dynamic web development professional that will display categorized products and also ensure that users are able to check out easily and, at the same time, make a secure payment.
Poor Navigation Features
This is very important for any e-commerce site. Poorly designed navigation menus and buttons that don’t allow users to find specific items. Or the menu and buttons are so badly designed that shoppers are unable to find them. If users have a tough time navigating through the pages, they will not only fail to make a purchase, but they will also waste more time in just understanding the interface.
If these mistakes are existent, it is high time that you do some serious thinking. You will not only lose possible customers, but your business will wane in due course of time.
The simple solution to this problem is integrating an advanced search tool in your website. It will help users to find specific items with ease. Make sure the navigation buttons and menus are clearly defined and easily understandable by customers.
Poor Images And Product Descriptions
Customers will only buy from you if they have a clear understanding about your products. Poor resolution images and incorrect product descriptions will adversely impact your web design. If a customer is looking for smart phones, he will expect its front, side and rear view. On the contrary, if they find only one poor visual of the front, they will prefer visiting some other site.
With the advent of digital photography, integrating high resolution images is not a problem anymore. Since customers are not able to touch or feel products online, they would naturally expect high quality visuals. Therefore, use digital images and apt product descriptions to create the right impact in the minds of your targeted audience. A website development company having experience in e-commerce web design will be able to help you.
Have some queries? Feel free to share.
About the Author
This guest post is written by Amit Sarkar, an expert in professional Web Design.