Magento is one of the most preferred e-commerce platforms today. It’s incredibly versatile and rich with features that Web designers and e-commerce store owners of all kinds and skill levels would appreciate. People also love it because it is very search-engine friendly: it has a number of SEO tools that users can leverage, along with additional optimization features that come with a selection of premium Magento themes.
Magento’s SEO Features
There is a lot one can do with Magento themes. Users can now change the title tags which may either be a default title, irrespective of whether the user has installed a free Magento theme or a premium one. Magento allows users to change the title to one that is suitable to the contents of their pages. This can be done by going to:
Configuration > Design > HTML Head
Chosen Magento Themes also help make e-commerce sites load quickly. What for, you ask? Well, site speed is one of the ranking factors that Google and other search engines now take into consideration. If the e-commerce site loads quickly it helps the site owner’s business since it becomes easier for online shoppers to find the site, stay awhile (without long waits) and shop almost effortlessly.
Looking for Magento themes? Choose the ones that enable you to work quickly and efficiently. Ensure that there is a proper balance between useful content and presentation. Remember, if the e-commerce site is fast, the shopping experience will be good. And the site will also likely rank high on the search engines.
Magento Image Optimization
Magento themes enable users to optimize product images, too. Users, though, have to ensure that they upload high resolution pictures – and then have them compressed. (Again, for site speed.) Within the code, ensure that the dimensions are set for the pictures. In case of thumbnails, make sure that they open in a new tab when clicked on by online shoppers, or at least in a separate frame. For an extra optimization boost, it might also do well to write alt tags for each of the images, and then name these files in such a manner that they can also be ranked for relevant keywords by the various search engines.