Marketing a business is no longer a radio and TV type of gig. Technologies have been ever changing, and changing the way companies can advertise with them. While the airwaves once ruled any marketing efforts, now the world has transitioned over into the digital age, bringing the need for a new type of advertising – online – even more important. The problem, though, is not the way the advertising is done, but the learning curve in which it takes to pin down.
Due to the Internet’s mere nature, the concept of virtual space may be hard for some to grasp. However, with just a few tricks, advertising online can be just as fluid and effective as more traditional methods once were. One of the easiest ways to increase your online presence is through the help of link exchange. Link exchange is when companies each post links to the other’s website on their own page, which provides mutual benefits.
The more outside links a company has to its page, the more likely they will receive future traffic and web hits. The key is to also place company links on highly ranked pages, which will provide even higher SEO (search engine optimization) rankings. Just be sure the page you’re linking to isn’t below you in page rank. The result could be lower page rankings for you.
Many times, finding a site to conduct a link exchange is as easy as contacting a fellow business owner. However, competing companies often do not want to host other brands’ links, and many webpage owners are skeptical of sending their viewers out to an unknown site.
In these cases, the easiest way to find sites to conduct a link exchange is through an aggregator. For example, a user wanting to post a link to mustang accessories might search for “For Mustang parts” or “specialized car dealers,” to find relevant sites.
These free aggregator sites allow users to ask for websites who are willing to exchange. Stats such as page rank (how much clout a site holds) and average views are posted so users can get the best bang for their link.
Another perk of link exchanges is that, other than the time spent on finding leads, because it’s an exchange, the advertising is essentially free. When online space is costing site owners and ad purchasing continues to rise, Internet marketers are continuing to find the increasing value that link exchanges can provide. Although, on a bigger scale, many companies will hire others to either write posts with their links or to find sites to exchange with.
Using link exchanges can be one of the easiest (and cheapest) ways to gain free advertising for your company. Simply look for sites to share the wealth, and you can help increase traffic rates and awareness significantly.
About the Author
This guest post was written by Mary, who enjoys blogging about ways business owners, especially those selling mustang accessories, can use link exchange to generate sales.