Tired of constantly promoting your products and services, only to find out that no one is interested in using them? Perhaps it’s not the goods that are the problem, but the audience to whom you’re marketing them!
Social Media
If you’re trying to sell baking supplies, start a group on Facebook that is designed for baking lovers. While you’re engaging in conversations about the best strategies for baking, you can talk about how your products will help people achieve their ganache goals. You might even connect a blog to the Facebook page, so that interested parties can stay up to date with the latest products and services that you have to offer.
Target Age Groups
You have to know who your intended audience is. Are you creating products that are great for new mothers, or are you providing services for 20 somethings who are planning their extravagant weddings? Place an advertisement for babysitting services in nursery schools or daycare centers with limited hours. Leave business cards for a wedding planning business in the office of the hottest DJ in town. After one person or couple uses your services, they’ll be able to pass on the information to their similarly aged friends. However, you must remember that you have to ask local businesses and companies before you simply leave advertisements and business cards floating about their offices.
Location
Location, location, location! How often have you heard this phrase in relation to businesses? Why does a new business always open up in the corner spot and then close down within a few months? Chances are, it’s not because it’s haunted by some ancient curse. It’s more likely that the store is in a bad part of town, or it’s overshadowed by similar businesses. Check out different areas that have commercial space for rent. See if the people who live in the area match your intended audience, and check for business trends around the town. By moving, you’ll have more people from your intended audience passing by your business and you’ll have a whole new set of eyes walking around.
Relating to People
Are your advertisements stiff and rigid, or do they appeal to a person’s sense of humor? Try to infuse some of both into the ads, so that way you can target people who are more serious and people who have more of a sense of humor. In addition to targeting a larger audience, you’ll also make your ads more appealing. Of course, there are some exceptions to this rule. For example, if you own a funeral home, you probably do not want to make light of death by including jokes and funny cartoons on your ads.
People do not just have to keel over and close up their businesses because profits are not being generated. If the product or service isn’t the problem, then what is? Change the group to whom you’re targeting and make sure that you gear all of your ads and promotions to that group.
About the Author
Will Rogers writes about business, finance & flower delivery service.
