This is a great opportunity to speak to you guys about photography. One of our sister sites is WordPress Wedding Themes, and for that site, we emphasized professional and excellent photography because one should not skimp on their wedding memories. Money can always be remade, but memories cannot.
With e-Commerce, the idea is essentially the same. Professional photography for your business is essential. First impressions are vital for online stores. One bad link, one 404 not found, one blurry photo? That might be a customer you lose forever. You’re not the only furniture, jewelry, fashion, interior design, or electronics store and you must manage your brand accordingly.
While you don’t need to spend thousands of dollars on photography, you need to remember that your online shoppers have only one human sense to judge your products: their eyes (ok well their ears too if you record something). Your pictures can’t be skimped on. To ensure that your pictures are up to par, make sure they meet these 3 criteria:
- Clarity: This one is easy, folks. If your picture is blurry, you might as well forgo the picture altogether. Brand image is incredibly fickle and a blurry picture will damage your entire brand, not just your product.
- Detail: Since we use our eyes to online shop, you have to provide as much as possible for your customer. You need to almost compensate for your customers’ lack of other senses through your detail. Detailed photography can ‘show’ your client a smell, or ‘describe’ a taste. Look at memory foam mattresses. You can almost feel them with your eyes. Your photography needs to do the same.
- Numerous: Online shopping pet peeve: 1 small picture. When I shop on the internet, nothing is more irritating than one picture of a product. If I’m buying a jacket, I want to see the rear, the inside, the sleeves, etc. It will behoove you to showcase your products with several different angles, views, and close-ups.
If your pictures are clear, detailed, and numerous, you will be setting yourself up for success to close the sale with your online shoppers. That’s why it’s worth checking out the Akihabara Magento Theme, which allows the pictures to be numerous, detailed and extremely clear. The pictures supplement the simple yet modern and professional Premium Magento theme very well. Use this theme for a clean, flush look to your online store. Demo this theme to see how to properly showcase your products.
As one of our premium Magento themes from Themeforest, Akihabara Magento Theme provides a sleek, modern presentation for selling your high-tech products, with a 960 Grid System layout perfect for showcasing anything from cameras to medical equipment.
The homepage provides three levels of product presentation: a main image slider, a Featured Products section and a secondary Products section. The image slider is the first element to capture the customer’s attention with its large product images and the ability to click through slides to view more great products. Complementing the page’s sleek design are images that smoothly slide back and forth as the viewer clicks through the slideshow.