The internet offers a great venue for selling your products and services. Many are now seeing the convenience and savings involved with shopping on the internet. For business owners, this gives the opportunity to increase sales, their customer base, and the overall success of their company. However, there is a right way and wrong way to get involved in the e-commerce trend. Simply selling your products online won’t get you the results you are looking for. Therefore, here are 5 tips to proper e-commerce implementation and maintenance.
Choose a Shopping Cart:
If you currently have a brick or mortar shop, you will need to create your online presence and check out. This can be time consuming and difficult. You want to be sure the shopping cart service has the features you want in order to make the most of your e-commerce site as well as the security required to process credit cards online.
There are turnkey sites that offer a quick and easy setup with a low monthly fee. If you are not a web designer, don’t want to hire a designer, or are working on a small budget, this may be the option for you. Their templates are modern, crisp, and professional. They include an integrated shopping cart that will allow your customers to make the purchases through your site as well as easy upload and maintenance of your products.
If you currently have a website for your business and wish to just add the ability to sell through that site, there are shopping cart providers that will integrate a shopping cart into your existing site. These services will help you get setup without the need to move your current site to their hosting.
Choose a Merchant Account Provider:
Once you have chosen a shopping cart service, you will need a merchant account provider for processing the payments. You can use the widely utilized Paypal option, or choose a merchant account service that offers the savings and features you are looking for.
Be sure you choose one with no up-front costs, and no annual fees. Also avoid contracts as many of them will offer the services without tying you down. Take the time to compare the cost per transaction and any changes in fees for increased sales. The fees for each credit card transaction will vary, so don’t be afraid to get all of the fees you might be facing.
Offer Online Discounts:
When you first launch your e-commerce site, you will need a way to bring in customers. Nothing appeals to a customer more than a discount. Offer a small sale on your hottest products that many are looking for. This will allow you to build your brand online as well as credibility when your customers receive the customer service they expect from you.
In e-commerce, your marketing strategy is all you have to rely on in the beginning. Many SEO services can help market your site to increase traffic and conversion. This is an effective but costly way to get the traffic you need to convert into sales.
If you are planning to market it yourself, use as many free options as possible. Social networks are becoming a must have to advertising your site and getting your brand out there. Also be sure to have your keywords and meta-tags properly setup on your site in order to increase your search results.
Another part of e-commerce that many companies overlook is the shipping method. If your site is offering fast shipping, you want to be sure to choose a company that can deliver on time and reliably. Depending on your product, you may be able to save money using basic shipping options, however, giving the customer the option for express shipping and even overnight, may convert a visitor that is looking for a product and wanting it as quickly as possible.
E-commerce is a fantastic way to increase your current business or even start a new business. Take the time to shop around for the right services you will need, as they will be long term business relationships. If you are unsure on where to start, seek a professional service for advice.