Royalty-free images have become a popular way to increase the value of content by adding some visual appeal to them. While some websites offer images which are very expensive, you can easily find ones which fit within your budget. Royalty-free images usually have a higher degree of authenticity to them. Their colors are vivid and more detailed than other images on the web.
It is no wonder why so many people use them when they are trying to bring attention to an important piece of web content. In this article, we are going to discuss some common pitfalls associated with royalty-free images and how to avoid them. By keeping these tips in the back of your head, you’ll save yourself a lot of time, money, and energy in the future when it comes to royalty-free images.
Blunder #1: Buying Photos When You Really Don’t Need To
One of the biggest blunders people make when purchasing royalty-free images is that sometimes they do it when they really don’t need to. While you can learn digital photo retouching to design great images, this can take a while to learn. Consider this: if the image is something which you can take or illustrate yourself, then avoid paying an online seller. Searching through the endless amounts of royalty-free images on the web can take hours. By purchasing a semi-descent camera (or even borrowing one from a friend), you save yourself tons of money in the long run.
Blunder #2: Using Overused Images
A good technique for choosing an image is to automatically disregard your first choice because that one tends to be the most common, generic, and overused one. Remember, the whole point to a royalty-free image is to be exclusive and have something which nobody else does on the Internet. Always look at your competitors and make sure that you are not using images which are similar in nature to theirs. If you would like, check out a free retouching video tutorial to learn how to make your images look even better.
Blunder #3: Using Photos Which Don’t Relate Well to Your Content
When you are sorting through the hundreds of thousands of royalty-free images on the web, it is important to remember that the “perfect photo” is probably somewhere out there. You shouldn’t settle for something less now simply because you weren’t able to find it. One of the biggest mistakes people make when adding images to their content is irrelevancy. It can look really awkward when the photo of the article doesn’t match the content that is in it.
Blunder #4: Paying Too Much
One of the biggest blunders people make when purchasing a royalty-free image is paying way too much for them. This is probably because they failed to do the research necessary to find them the best deal. When you are searching through the various online marketplaces for royalty-free images, it is important to remember to check the competitors as well. This will allow you to determine whether or not you are paying too much for your image. The last thing you want is to spend a lot of money on an image only to see it being offered for free somewhere else.
Blunder #5: Spending Too Little
This may sound completely contradictory to the previous statement, but it is also something you should keep in mind. When you are surfing through the various royalty-free images available on the web, it is important to note that some of them are being offered cheap for a reason. Maybe they are only available in one size or don’t convert well on websites or blogs. Always look into the details of every royalty-free image your purchase to ensure that it is something that is reliable and that can add value to your site.
About the Author
James Martell lives in Canada’s west coast and is currently enjoying the lifestyle of a self-made affiliate marketer and Internet entrepreneur. He teaches students other students affiliate marketing tips as well.